AT&T Business Analysis Essay -- Business Management Essays

AT&T Business AnalysisExecutive SummaryThe world is experiencing a talks revolution. The Internet, e-Commerce and other developments (including the convergence of communication technologies) are profoundly reshaping economic and social life. AT&T must position itself to meet the challenge of this revolution. The strategic development of information-based industries is a key to the next social and economic development of the world. The telecommunications industry is of vital importance to the development of the information-based economy. AT&T need to supply access to cost efficient, timely and advanced(a) telecommunications services.AT&T had developed a reputation for providing high-quality long distance telephone services. It moved rapidly to exploit this reputation in the newly war-ridden long distance market by aggressively marketing its services against MCI, Sprint, and other carriers. Also, AT&T had traditional strengths in research and development with its chime Labs subsid iary. To exploit these strengths in its new global competitive context, AT&T shifted Bell Labs mission from basic research to applied research, and then leveraged those skills by forming many joint ventures, acquiring NCR, and other actions. Through this process, AT&T has been able to use some of its historically important capabilities to try to position itself as a major actor in the global telecommunications and computing industry.Effective competition is widely seen as a key to the development of telecommunications services. The ability of new telecommunications networks to link up fairly and efficiently with existing networks is critical to the development of competition. AT&T has undergone numerous changes since its inception in the late 19th century. The McKinsey 7 S fabric as applied by Pascale is recommended to manage the changes they are facing to adopt a greater competitive presence in the global economy. In concurrence with this framework, numerous other models were a pplied to analyse the global competitive position of AT&T. Recommendations for a revised strategy and direction for AT&T project been made throughout this document including two scenarios of how the telecommunications industry might develop towards 2000, while outlining the impact on AT&T.1.1IntroductionAT&T Corp., integrated in 1885, is engaged in providin... ...ide whether it should be getting better at what it is already good at or whether it should be looking toward higher army capabilities that are beyond the old. The strategic vision of AT&T must be adjusted to reflect their intent of being boundaryless and to become the leader in the infocom industry. It must become the companies culture.Appendix 13 Mapping AT&Ts StrategyThe soft factors can make or break a successful change process, since new structures and strategies are difficult to build upon inappropriate cultures and values. These problems often come up in the dissatisfying results of spectacular mega-mergers. The lack of success and synergies in such mergers is often based in a clash of completely different cultures, values, and styles, which make it difficult to establish effective common systems and structuresBased on the boldness study, extensive research and annual reports of AT&T the writer has mapped AT&T in the different domains. AT&T should strive to attain a perfect circle as close to the centre as possible, which indicates total synergy, order and equilibrium. Where the circle is skewed drastic change is needed as it moves close-set(prenominal) to the outer ring of chaos